PR, Content and Social Media

As a communication agency, PR KONSTANT has been working for well-known companies in the PR and social media relations sector in Germany for more than 20 years with a lot of success. It is our strength to make up-and-coming brands known through our PR work, but also well-established brands rely on our service. We are specialized in topics such as IT, CE, software, lifestyle and telecommunications. Our business partners – and especially the journalists – benefit from the personal, professional and fast support as well as the handling of inquiries or projects of our PR agency.

Current Press Releases

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Überlebenswichtig für den stationären Handel: Automatisierungstechnologien ziehen Käufer zurück in die Geschäfte / Filialen schließen die Lücke zum E-Commerce

Mit Technologien wie Click & Collect, Click & Reserve oder Self-Checkout können Einzelhändler ganze Käuferschichten neu erschließen und Kunden zurück in die Filiale locken: Laut einer Studie vom Capgemini Research Institute* würden 45 Prozent der deutschen Verbraucher ihre Online-Einkäufe wieder zurück in die Geschäfte verlagern, wenn diese Automatisierungstechnologien integrieren. Mehr als die Hälfte der Käufer, […]

EG40 Akkuentnahme

TREKSTOR E-Scooter mit entnehmbarem Akku, 10-Zoll-Luftreifen, drei Bremsen und hochwertigem Design ab sofort im Handel

Mit dem neuen E-Scooter EG40610 bringt TREKSTOR ein weiteres straßenzugelassenes Modell auf den Markt, das mit Fahr- und Bedienkomfort punktet. So ist der neue Elektroroller aus der EG40-Serie mit luftgefüllten 10-Zoll-Reifen ausgestattet, die bequem über Kopfsteinpflaster und andere Unebenheiten hinweggleiten. Der besondere Clou ist der aus der Lenkstange herausziehbare Akku, der dazu mit einer praktischen […]

Headless Commerce

Mit Köpfchen in die Zukunft: Mit Headless Commerce kann der Einzelhandel die Herausforderungen aller Marktplätze meistern

Amazon, ebay oder Zalando – laut dem Bundesverband E-Commerce und Versandhandel e.V. (behv) überschreitet der Onlinehandel 2019 die 70-Milliarden-Euro-Schwelle, rund 50 Prozent entfallen auf die führenden Marktplätze. Der E-Commerce wächst stetig und gewinnt immer mehr an Relevanz. Trotzdem scheuen sich nach wie vor viele Händler vor dem Verkauf über Kanäle wie Amazon. Hindernisse für den […]

Belegflut in Handtasche und Portemonnaie

Papierflut: Jährlich zwei Millionen Kilometer mehr Kassenbons wegen Belegausgabepflicht / Digitale Belege in der ROQQIO BuyBye App für eine bessere Umwelt und aufgeräumte Handtaschen

„Möchten Sie den Kassenbon?“: Diese Frage wird der Kassierer in Zukunft nicht mehr stellen. Mit der Einführung der Kassensicherungsverordnung 2020 tritt auch die Belegausgabepflicht in Kraft. Jeder Einzelhändler mit elektronischer Kasse ist künftig dazu verpflichtet, Kunden einen Kassenzettel auszustellen und zu übergeben – behalten müssen diese den Bon aber nicht. Ziel der neuen Verordnung ist […]

Weihnachtsbaum-ready: Pixel-Art-Speaker im Design eines kleinen Retro-PCs / Divoom Ditoo glänzt mit liebevollen Details, Funktionsvielfalt und hoher Sound-Qualität

Der Divoom Ditoo ist ein Weihnachtsallrounder: Der portable Pixel-Art-Speaker im Design eines kleinen Retro-PCs ist nicht nur eine außergewöhnliche Geschenkidee, die ihre Geschenkverpackung selbst mitbringt, der Ditoo verbreitet mit weihnachtlichen Pixel-Art-Animationen und der Wiedergabe der Christmas-Playlist Festtagsstimmung im Handumdrehen. Das Gehäuse des Divoom Ditoo überzeugt neben seiner hochwertigen Verarbeitung durch viele kleine Details, die den […]

Public Relations

Our PR work includes strategic consulting support, which is characterized by experience and know-how paired with fresh ideas. We create and implement custom-made PR concepts and campaigns. We work with target group-specific press releases and distributors, making use of our extensive network and long-standing media contacts. We also support and coordinate trade fairs, events and press conferences. Our customers, journalists, bloggers and influencers benefit equally from our constant PR service.

Text creation and website service

In addition to PR, we specialize in the creation of content. We do not only write reports, case studies or whitepapers, but we also communicate them to the media. Our close relationship to the publications allows us further to act as a editorial office ourselves. We write and publish articles and editorial contributions. Furthermore, we have already implemented numerous website projects with success – we do not only provide exciting and understandable German web texts, but also SEO optimisation of the content. On request, we take care of the editorial maintenance of the website too. We also create German texts for newsletters, customer magazines, flyers and brochures quickly, custom-fit and flexibly.

Social Media

Whether Facebook, Instagram, Twitter, Xing or LinkedIn: our social media service provides new fans and followers. From the conception to the creation of content to new products, sales activities and company news, whether raffles or competitions, we reach the desired target group and ensure engagement and traffic. We are also happy to take over the collaboration with influencers and KOL on social media in order to further increase the reach.

Marketing

We also support our clients when it comes to marketing. From campaign planning to conception, negotiation and mediation of media cooperation or advertisements to sponsored posts and lead generation. We help with media planning, whether print, digital or AdWords.

Feel free to contact us and we will create a customized concept to support your company. You can reach our PR office in Düsseldorf here.

B2C references

LG Electronics – more than 7 years of PR support

As part of our PR and publicity work for the world-famous consumer electronics company, we presented the first LG mobile phones with which the Korean player entered the German mobile communications market to the media. Our press work generated countless press reports and enormous media attention. In addition, PR KONSTANT also launched the world’s first flat screen in Germany and created a large reach for the new technology in the DACH region. The PR agency not only used PR tools such as press releases, press conferences, sampling of tests, press meetings and media tours, but also organized a PR trip with journalists to LG’s Korean factories.

IO HAWK – more than 4 years of PR support

With the e-mobility specialist established in the media today, we presented the first hoverboard to the German-speaking press in Germany, Austria and Switzerland. The number of articles, tests, reviews and interviews that followed is certainly only one of the reasons why IO HAWK still relies on PR KONSTANT as their PR agency today. We also presented e-bikes and some of the first street-legal e-scooters to the media. Another highlight were the e-skates, an extraordinary form of e-mobility that not only reached the traditional media, but also bloggers, YouTubers and influencers.

Blaupunkt – more than 8 years of PR support

For the Blaupunkt brand, PR KONSTANT has successfully acted as a press office for many years and takes care of all the concerns of journalists and customers. Our PR consultants support the sectors of folding e- bikes, car multimedia, audio and robotics. This is where the strength of the German PR specialists shows: Blaupunkt products are not only reported in the specialist newspapers for e-bikes, cars, caravans, audio equipment and household appliances, but also major media such as TV, daily, weekly and business publications pick our customer’s news up.

Yamaha – more than 3 years of PR support

Long before technologies like Google Chromecast or Bluetooth True Wireless Stereo flooded homes with music, the PR team at PR KONSTANT presented the first multiroom sound system, the MusicCast by Yamaha, to the German-speaking media. A revolution that hit the headlines through professional communication. This was where the strength of PR services from PR KONSTANT became apparent. Because in addition to the usual PR work, the team convinces with its own press releases and reports, for example in the channel press or in business media, including a full-page article in Handelsblatt with the headline “Wie kommt Musik durchs Haus”. PR KONSTANT was a trendsetter here – today this is called “storytelling” …

B2B references

Dolby – more than 4 years of PR support

Besides HDMI and MHL, the PR agency from Düsseldorf is also responsible for the introduction of various Dolby technologies from the audio, home cinema and gaming sectors. Our PR team presented Dolby Volume, Dolby Digital Plus, Dolby Home Theater v4 and Dolby Axon to the media at various media events, editorial tours and trade fairs. A highlight were the press breakfasts in the Dolby Media Lounge at the Internationale Funkausstellung (IFA) in Berlin where we presented groundbreaking and now established audio technologies, whether for good sound in stereo systems, televisions, cinemas, cars or computer games together with the multiple Oscar winner.

abas Software – more than 5 years of PR support

The results for the abas Software AG from Karlsruhe show how high the visibility is, which PR KONSTANT generates for software companies from the B2B sector. The PR consultants from Düsseldorf have already been supporting the software manufacturer for 5 years; not only in product and corporate communications, but also in the creation of user and reference reports as well as case studies. Today, the ERP solution does not only appear in specialist publications of the respective industries. The ERP manufacturer from Karlsruhe is also referred in major national business publications such as the Süddeutsche Zeitung, WirtschaftsWoche, Handelsblatt or in the magazine Impulse. At trade fairs, congresses, conferences and meetings, the PR agency PR KONSTANT arranges numerous interviews and increases the number of reports about the provider from year to year. Numerous reference reports published in the media illustrate the customer satisfaction of the users. In addition, the PR team also assumes tasks in the social media sector and the creation of press photos.

CryptoTec AG – more than 2 years of PR support 

To be or not to be: This was also evident in the PR for CryptoTec AG, a Cologne-based B2B start-up that offers high-security solutions for the communication of decentralized computer systems and wants to secure intellectual property and our privacy as a fundamental right. Keywords are protection against eavesdropping, manipulation and forgery.

The task for the press team was not only to successfully place these high values in top class media and to act credible and trustworthy while doing so. The challenge was to convince journalists of the benefit of a completely new IT technology: the Blockchain. PR KONSTANT succeeded in this through many discussions, meetings, case studies and editorial visits. The results are interviews in business media and TV programmes, press articles in online and print media as well as reports about CryptoTec in relevant blogs.

This post is also available in: German