Dolby continues 3D digital cinema penetration in Asia Pacific
Dolby Laboratories, Inc. (NYSE: DLB) announced today that both China Film Group Corporation and Lianzhong Circuit, in conjunction with Dolby’s Chinese distributor, ACE ,have selected Dolby® Digital Cinema and Dolby 3D solutions for multiple theatre locations throughout China.
"We are so excited to be able to bring 3D movies to our patrons in Dolby 3D," said Chen Dunliang, President of Wuhan Lianzhong Circuit. "Both Dolby Digital Cinema and Dolby 3D are welcome additions to the Lianzhong Circuit and will wow our audiences with a pristine picture and a premium-quality 3D experience."
"Dolby continues to expand its digital cinema footprint and Dolby 3D continues to grow in the Asia Pacific region," said Mahesh Sundaram, Vice President, Asia Pacific, Dolby Laboratories. „Cinema entertainment is evolving quickly in Asia Pacific. We are honored to help Lianzhong and China Film Group drive the trend and to bring a new and inspiring cinema viewing experience to consumers in China with Dolby Digital Cinema and Dolby 3D products."
About Dolby 3D Digital Cinema
Dolby 3D Digital Cinema technology, in conjunction with digital cinema projectors featuring Texas Instruments Digital Light Processing™ (DLP™) technology, provides exhibitors with an efficient and flexible solution designed to deliver a superior 3D experience. Dolby 3D utilizes standard white screens, so exhibitors don’t have the added cost or the quality compromise associated with the use of silver screens, delivering a great 3D experience from every seat in the house. Additionally, Dolby Laboratories provides cost-effective and environmentally friendly passive reusable 3D glasses. Dolby’s 3D solution uses a unique full-spectrum color-filter technology licensed from Infitec that provides realistic color reproduction and extremely sharp images.
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